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RFD Life Jacket Designs

A revamp and redesign of the complete range of life jackets and personal floatation devices designed for Australian and New Zealand markets for RFD Australia and RFD New Zealand, part of the Survitec Group of companies.


We worked with the RFD teams in Australia, New Zealand, Northern Ireland and China to realise 10 new life jacket ranges of inherently buoyant and inflatable jackets to the updated requirements of AS 4758.


Bayly worked on the concept design and development, the detail design and CAD modelling and prototyping to produce patterns, assembly drawings and complete BOM specifications for up to 9 different sizes in each range.  The complete specifications for the jackets were managed in Bayly's product lifecycle management (PLM) system.  Extensive use of Bayly's collaboration systems were required to facilitate communication between the team members.  Bayly worked directly with RFD's joint venture manufacturing partner in China to resolve issues in pilot production and continue to provide support during manufacture.


The Level 100 life jacket range includes products tailored specifically for female users.  The designs of the jackets across the ranges project a uniformity of key design attributes and common elements that reinforce their belonging to the RFD brand.  Through the selection of different materials, features and manufacturing details, RFD are able offer differently priced products to the market; providing a greater range of choice to the consumer.